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In this article, The Tourism Network explains its point of view on Internet Marketing. It probably looks obvious for some of you but it’s an interesting text for newbie.

There is a point on which I would like to comment.

[…] the changing role of sales people.
Sales people are increasingly seen as purchase facilitators rather than advisors
[…] This is totally right. This is how most of the people see the sales people… but hey! The Internet is still moving. Do you know what Web 2.0 is? Read that, it will give you some hints. In this new beginning of the Internet, participation takes over publication… proactivity takes over reactivity. While Internet has been considered like an unidirectional way to communicate for a long time, it is now turning bidirectional. Here comes a new way of doing marketing. Instead of using your website as a front page, sales people could you use it as continuous “travel and tourism show”… a place where you can show what you offer, update people with new customers experience and share with your potential customers. Everybody told you that with Internet, there is no middlemen. Most of you kept their distance but it’s time to get closer.

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