radar

A few weeks ago, I’ve been to Costa Rica. And obviously I had some pretty interesting ideas regarding the help I could give to tourism companies there. I will publish some of them in this website. Here is the first one.

Pablo - The nature tour guide
When we arrived to our hotel in Manuel Antonio, we asked to the girl at the front desk if she had some tours to suggest to us. She showed us some interesting things. We took a guess and went on a park tour “con Pablo”. Wow! Pablo was incredible. We learned a lot and had a lot of fun.

Now, I realize that we could have chose another company instead of Pablo’s. How could this company attract more customers? Simple, be in their mind before they get in Costa Rica. If Pablo’s company had a website (well indexed in search engines), there is a lot of chance that I would have find it in my research. As soon as I’m on Pablo’s website, it’s up to Pablo’s text and pictures to convince me that I must book with him. At this time, Pablo is on the top of the list. Good for him.

Do you know blogs? A blog is a website that is updated via a easy-to-use content management system. It is updated via “posts” (texts) that the author publishes. Moreover, readers can comment each post (ask questions, react, etc.). In Pablo’s situation, a blog would particularly be a good idea because it would help establishing a human relation between the potential customer and Pablo’s company. Via his blog, he could update his site with daily good experiences with customers, pictures and anything that could interest the potential customer.

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