Mathieu
Apr 28th, 2006
Apr 28th, 2006
Search Engine User Behavior - Interesting Numbers
According to Search Engine User Behavior Study by iProspect:
“1. It’s vital for search engine marketers to ensure that their websites are found on the first page of search resultats, or at a minimum within the first three pages of search results, in order to be found by search engine users. Only 10% click on results beyond the third page.[…]
2. Search engine user confidence has increased over the last four years, as has the use of longer keyword searches[…]
3. Search engine results continue to impart brand equity on those companies that appear at the top of search results[…] “