“Ã‰largissez vos horizons. Et dÃ©couvrez un monde insoupÃ§onnÃ©.”
â€œWiden your horizons. And discover an unsuspected world.â€
A girl on a white sand beach, blue sky, blue water, littles waves… looks like Caribbean Islands.
In Montreal, you can see posters of Toarino(.com) everywhere in town, but nowhere you can find what it is… until you go to the featured website!
Take a look at Toarino.com
Surprise! It’s a website to promote Ontario summer tourism.
A great campaign by Tribal DDB
Suppose that you offer guided tours of London for tourists. Your little business built a website that is doing a fair job, but when you go on Google (or any other search engine) and you search expressions like “london guided tours”, “london city tour”, etc., your website isn’t well listed.
After reading this blog, you optimized as much as you can your web site for search engines. Good work. A few weeks later, you go back to Google to test if your modifications helped. Good job, you’re now on the second page… but you realize that all sites on the first page are big players.
Now you have 2 things to do.
1) Obviously, you got to continue optimizing your website.
2) Try to take advantage of the ranking of the big players.
Some of them are competitors, nothing to do there. But what about the others?
- London information website
- Blog about London
- Tourism association
- Top 10’s of things to do in London
Depending on each site, you could try to get in touch with the owners and to get an article about your company, get included in link directory or anything else that could bring visitors to your website.
2 advantages of doing that :
- You get more visitors.
- There are more links pointing to your website. That helps gaining in notoriety so it could also help to get a better position in search engines.
As in many other domains, the 80-20 rule is applicable. If 20% of your internet marketing investment will generate 80% of your online business, why would you spend the other 80%. Be bright, keep it in your pocket.
Be original, be creative… drop us an email… we could have fun building a internet strategy for your travel related company!
Internet offers a whole lot of possibilities for travellers: Buying plane tickets, booking hotel rooms, finding info about their destination, etc. Among them, there is also the possibility to create or join travel communities. As a part of Web 2.0 concept, social networking websites are growing fast. A bunch of interest communities are being created. The travel and tourism domain is not apart. Here are 2 interesting websites to help you to figure out what kind of means there are for travellers to join communities on the web.
The World Is Not Flat
Here is how the 2 travellers who own this website describe what is happening on their site:
“We’re blogging the trip. The front page of the site has “Our Dispatches” which are entries we write about the trip. We are the only authors of the dispatches and they are browsable via Global Map and Keywords.
We’re asking members to share their experiences. We call these “Member Travel Experiences” and they are entries written by the members and organized by Country Pages. Our hope is that these first-hand experiences will help us (and others) have a better trip.”
The communication is going both ways, travellers write about their trip and the readers help them by giving them some ideas and advices.
“Travel changes people. Whether it is finding a great new coffee shop in your city or a life altering trip around the world, finding great places can make us happier people. 43 Places helps you make a list of the great places you want to visit and share stories and photos of the places youâ€™ve been.
What to do with these communities? Here are a couple of choices. It’s up to you to decide.
- Nothing to care.
- Evaluate who are your prospective clients.
- Join communities.
- Use that as advertising/marketing opportunities.
If you need some ideas, do not hesitate to contact us.