May 14th, 2006
Using the big players (… when be well listed in search engines becomes harder)
Suppose that you offer guided tours of London for tourists. Your little business built a website that is doing a fair job, but when you go on Google (or any other search engine) and you search expressions like “london guided tours”, “london city tour”, etc., your website isn’t well listed.
After reading this blog, you optimized as much as you can your web site for search engines. Good work. A few weeks later, you go back to Google to test if your modifications helped. Good job, you’re now on the second page… but you realize that all sites on the first page are big players.
Now you have 2 things to do.
1) Obviously, you got to continue optimizing your website.
2) Try to take advantage of the ranking of the big players.
Some of them are competitors, nothing to do there. But what about the others?
- London information website
- Blog about London
- Tourism association
- Top 10’s of things to do in London
- …
Depending on each site, you could try to get in touch with the owners and to get an article about your company, get included in link directory or anything else that could bring visitors to your website.
2 advantages of doing that :
- You get more visitors.
- There are more links pointing to your website. That helps gaining in notoriety so it could also help to get a better position in search engines.