Mathieu

Toarino

“Élargissez vos horizons. Et découvrez un monde insoupçonné.”
“Widen your horizons. And discover an unsuspected world.”

A girl on a white sand beach, blue sky, blue water, littles waves… looks like Caribbean Islands.

In Montreal, you can see posters of Toarino(.com) everywhere in town, but nowhere you can find what it is… until you go to the featured website!

Take a look at Toarino.com

Surprise! It’s a website to promote Ontario summer tourism.

A great campaign by Tribal DDB

2 Responses to “Toarino”

  1. Frederick Tobinon 26 Sep 2006 at 11:29 am

    CORRECTION: although the website was developed by DDB Tribal, the TOARINO concept was created by Montreal-based SVJY&R. Manuel Ferrarini (AD) and Martin Snape (W), to be more precise.

  2. Mathieuon 26 Sep 2006 at 11:55 am

    Thanks Frederick!

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