radar

Since my post about Toarino, I got a lot of visitors from search engines who were searching for Toarino (island, beach, ontario, sand, etc.). Honestly, I don’t care about them. Not that I do not have respect for them, just because it’s pretty sure that they have nothing to care about Radar and Internet Strategy/Marketing.

I’m telling you that to make you realize that you surely have the same problem with your own site. Visitors statistics is an indicator, but you should dig a little bit more and calculate the ratio of “good visitors” you have. It’s particularly important if you invest money to buy publicity/ads. What counts is the number of times visitors will reach your objective (get in touch with you, reserve a room, print a form, etc.) not how many visitors you have.

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