Mathieu
Jun 29th, 2006
Jun 29th, 2006
Tourism is not your core business?
Tourism is not your core business but it is a part of your incomes? Then why would not you take it into consideration? You don’t have to give tourism related content a big place on the website, but here is what I propose :
- Create a landing page with a simple URL.
- Adapt your content for tourists needs (why they should go, directions/map, opening hours). Everything in one page (or a few) so that the tourist have everything he needs at the same place.
- Use this address to promote your business on tourism related websites (tourism associations, city tourism portal, etc.)
- Let search engines (Google, MSN, Yahoo) do their job and refer you tourists on this particular page.
That is it. Not a lot of work, right? Be smart, keep it simple and make things that really worth it… Radar!