Mathieu
Jul 14th, 2006
Jul 14th, 2006
Sheraton Understood.
Even if I think that some parts of the strategy should be modified and that there are some usability issues to fix, Sheraton, with its all new Web approach (http://www.starwoodhotels.com/sheraton/index.html) giving a place to customers to describe their experiences in the Sheraton hotels, understood that the Web is now ready to let visitors create and publish contents. Sheraton decided to give a big place to their customers in their new Web strategy. We so like this iniative.
Be prepared, it is just the beginning.