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As most of the travel & tourism industry, you probably deal with many languages each day.

Depending on many factors (targets, budget, geographical situation, etc.), you will probably want to translate your website in 2, 3 or more languages.

The translation of each page should be accessible directly.
Take this page about the Cabot Trail (which you should see once in your life!) of the Nova Scotia tourism official web site. If you click on “Français”, you will be redirected to the French homepage. Ok now, try to find the French translation of the Cabot Trail… Not that easy. On the Internet, you should always try to provide the good info to the visitor at the right time. In this case, we should be redirected to the translated page of the Cabot Trail. If a French visitor wants to get to the homepage, it’s easy for him. The opposite (from the homepage to the Cabot Trail page) isn’t that easy.

You really should remember that if the visitor gets to a specific page, it’s probably because he searched for it so the translated version should be accessible easily.

Better less than nothing
I often say that less is better than nothing. Well, it’s also good when it’s time to translate your website. If you do not have the budget to translate all your website and to keep it up-to-date, you should consider creating a micro-site which would be a summary-like website that should contain the most requested information of your primary website as long as the language related information (Good example - the right column)

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