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I guess that probably most men won’t read this post since the title is Valentine’s Day, so I hope that you’ll appreciate it, girls! haha

More seriously, I’ve ran a query on Google Trends with the expression “valentine day” and here is what it gave me:

Obviously, the number of searches about Valentine is at its maximum just before Valentine’s Day. What I want you to notice is that the searches start growing on January 1st. The slope is very impressive and you should remember that it’s important to be ready on January 1st. To do so, you should follow some rules:

- Your “Valentine’s Day” related content should be on the site a few months before February so that search engines can index it.
- You should start to link some pages to this content before January.
- On January 1st (depending on your marketing strategy and boxing day sales/promotion) you should start to switch from Christmas/holidays to Valentine’s day.

Driving traffic to the Valentine’s Day content, that is what’s important.

Keep in mind that this is not applicable for every business model but it’s always the same for that kind of event:

- Take advantage of the search engines (publish your content and link to it weeks/months before the event)
- Be sure to give people the content they want (know what they want and when they want it).

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