Feb 22nd, 2007
Planning and Purchase of Travel on the Internet Statistics
Interesting read: Burst Online Insights - February 2007
Some quotes:
“One of the greatest impacts the Internet has had on consumer behavior is the planning and purchase of travel. The impact has been so great that researching or purchasing travel outside of the Internet is an unknown (and impossible to fathom) experience for many consumers. The rush of travel consumers to the Internet has led to an online travel marketplace estimated at $68 billion – and that is in the US only. Furthermore, in a new report from PhoCusWright Research, this year for the first time online transactions will account for over half of all U.S. travel bookings. To better understand the Internet’s impact on travel planning and purchasing, Burst recently surveyed over 2,100 web users 18 years and older who plan to travel in the next three months about their use of the web as a travel resource.
The Burst study focused on the use of the web as a travel research tool and a means to purchase travel products. The study found that four out of five (79.0%) respondents will use the Internet to plan their upcoming personal travel. There is no difference in the number of men (79.9%) or women (78.1%) who will use the Internet to plan their travel; and similar numbers of all age as well as income segments will use the Internet for trip planning.”
“Nearly Half Say Internet will be Primary Travel Planning Resource”
“Two Out of Three Will Research and Make a Travel Transaction”